Digital Marketing Specialist (Educational Institution)

Digital Marketing Specialist (Educational Institution)

Job description 

 

  • Performs job functions consistent with the vision and mission statements and the values of the institution. 
  • Develops and implements specific strategies and action plans to generate additional enrollment in the institution. 
  • Undertakes recruitment of students through the distribution of informational materials and other activities. 
  • Assists in the preparation of business development plans by undertaking market research studies related to market share, competitive strategies, pricing, and promotions. 
  • Develops marketing strategies for the school to increase enrollment and promote the utilization of services provided by the Institution. 
  • Undertakes the implementation of marketing, advertising, and promotions, and merchandising as approved and prescribed by senior management. Conducts comprehensive information campaign about the achievements, activities, and programs of the institution. 
  • Provides guidance, briefings, and learning sessions to other school administrators on procedures and marketing techniques and strategies to generate higher levels of enrollment and to pursue business development plans. 
  • Assists with the design and production of multi-media informational materials on the various aspects of operations and activities of the school that can be used in promoting the business of the Institution. 
  • Lead the digital marketing efforts including lead generation and manage digital marketing efforts yielding to student enrollment and increase of participants in continuing education. 
  • Submits to management periodic reports on the operations and activities of the work unit with corresponding analysis and recommendations. 
  • Performs other functions, duties, and responsibilities analogous, pertinent, or related to and/or implied from the preceding enumeration of duties and responsibilities. 

Qualifications: 

  • At least 3-5 years of experience marketing an educational institution or not-for-profit institution 
  • Knowledgeable in launching digital marketing and manage the process 
  • Has stable internet connection for work from home set-up and available for face-to-face meetings in a period basis for regular meetings 
  • Date Posted: Posted 2 months ago
  • Location: Manila
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