- New Keyword Development and Testing .
- Monitor and analyse campaigns to meet revenue goals ·
- Hands-on Bid Optimisation .
- Ad Copywriting and Testing .
- Developing Testing Plans, Implementing New Strategies and Measuring the Results .
- Search Engine Optimization
- Competitive & Market Analysis .
- Perform Search Engine Ranking Reports.
- Landing Page Optimisation .
- CollaboratingwiththeSalesandMarketingTeamstoDriveUnifiedConsumer .
- Experience .
- A/B testing of page designs to maximise conversions .
- Pushing our SEM Strategies beyond industry Best Practice.
- Bachelor’s degree, preferably in Business, Marketing, or Advertising.
- 3+ years of hands-on experience managing pay-per-click accounts spending USD 20,000+/mo.
- 3+ years of experience in an online high-volume e-commerce environment.
- 3+ years of experience working with Google Analytics performing deep-dive analysis drive ·
- search marketing efforts. · Strong analytical and problem-solving abilities.
- Outstanding verbal and written communication.
- Strong organizational skills, time management and attention detail.
- Ability to manage and prioritize multiple projects and tasks simultaneously.
- The ability to think creatively and work independently.
- Google Advertising Professional Certification